Mars Food Announces the Uncle Ben’s® Brand Will Change its Name to Ben…
WEBLONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S ® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.
Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores
WEBMay 12, 2021 · Uncle Ben's rice rebrands itself as Ben's Originals and launches new packaging. The products are already showing up in stores across the country.
Uncle Ben’s Is No More: Brand Name Will Be ‘Ben’s ... - FOODBEAST
WEBSep 23, 2020 · Mars, the parent company to Uncle Ben’s, is now giving us a preview of what that will look like for the rice brand. The products will now go under the name “Ben’s Original,” and will be ...
Uncle Ben’s has a new name: Ben’s Original | CNN Business
WEBSep 23, 2020 · CNN Business —. Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced...
Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times
WEBSep 23, 2020 · Mars Food is changing the name of its Uncle Ben’s rice products to Ben’s Original, after widespread anti-racism protests renewed the focus on companies that for decades used racial images to ...
Uncle Ben's rice changes name to more 'equitable' brand
WEBSep 23, 2020 · Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food...
Mars rebrands Uncle Ben’s after criticisms over racial stereotyping
WEBSep 23, 2020 · Mars is rebranding its Uncle Ben’s rice range following criticism that the name and image promoted racial stereotyping. The 70-year-old brand will change its name to Ben’s Original and drop the ‘uncle’ image of a black man in a bow tie.
Uncle Ben's Rice Officially Changes Its Name and Packaging
WEBSep 24, 2020 · The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben's Original. Along with dropping "uncle" from the name, the portrait...
New Uncle Ben's name: Ben's Original rice now available in stores
WEBMay 12, 2021 · An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle...
Uncle Ben's rice to change brand as part of parent company's …
WEBJun 17, 2020 · Uncle Ben’s had a re-branding in 2007, when Mars portrayed the “Uncle Ben” character as a businessman, according to The New York Times. Quaker Oats said Wednesday that it plans to change its Aunt...