Netflix, the streaming giant that is still relatively new to dealing with Madison Avenue, seems to be winning more advertisers over to its side. The streamer said it had concluded the bulk of its negotiations tied to the “upfront,

Netflix shares were rallying Tuesday toward their first record close in three years, after the streaming platform said upfront ad sales more than doubled from a year ago.

Key Takeaways Netflix shares hit an all-time high Tuesday after the company reported a big jump in advertising sales.The streaming giant said upfront ad sales commitments were "150% plus" higher than in 2023.

Subscription streaming video leader Netflix on Tuesday said its upfront advertising commitments more than doubled this year.

Netflix touted a more than 150% year over year increase in ad sales commitments as the streamer closed its 2024 Upfront negotiations with all major holding companies and independent agencies. The commitments,

Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton