If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

WarnerMedia is the latest big U.S. media company to try and create an audience-measurement alternative to the one long provided by Nielsen.

The Updated Guidelines were built on out-of-home audience measurement guidelines already established by European research trade association ESOMAR in 2009, which helped move the medium to the ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agre ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Last month, Brian Steinberg of Variety.com explained that Nielsen’s Big Data + Panel national audience measurement technology has become an official tool for measuring the total audience. “The ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...