Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

WarnerMedia is the latest big U.S. media company to try and create an audience-measurement alternative to the one long provided by Nielsen.

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

The Updated Guidelines were built on out-of-home audience measurement guidelines already established by European research trade association ESOMAR in 2009, which helped move the medium to the ...

“The industry is at a unique moment in time as relates to audience measurement,” says McDonald. “With fragmentation of the media marketplace and increasing challenges to accessing the data needed for ...

It might be hard to see why fighting between the likes of comScore, Nieslen, and the IAB can be a good thing, but it is, and here's why. At the very core of this debate lies one very important ...

Arbitron says its proposed cross-platform measurement system would provide local and national reports that measure broadcasters, pure-play streamers, on-demand music services and satellite radio.