Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

It’s a crime of fashion. A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and ...

Comfort-first attire, casual workplace uniforms and sexier design has been the “perfect storm” for the rapid success of HOKA, ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Elon Musk has sought to portray Tesla’s vehicles as the “safest cars on the road.” However, a new analysis of federal data ...

Founded by two sisters and North Carolina natives in 2020, the company is transforming a space at a popular shopping ...