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Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

'Make Cracker Barrel Great Again': Byron Donalds calls Cracker Barrel rebrand 'woke'

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

Jordan Davis Is Teaming Up With Cracker Barrel: New Menu Items, Free Sides & More!

Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that ...
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"It's giving auto parts store": Netizens react as Cracker Barrel remodel picture tweet goes mass viral online

According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ...

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the brand,” Williams told Fortune. “For a brand that hasn’t changed its logo ...

'It looks horrible' | Cracker Barrel unveils new logo as customers question modern rebranding efforts

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...