The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

I’ve spent a fair bit of time around new electric cars in the last couple of years and there’s a trend I’m sure you’ve ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Electric cars might cost more upfront without the federal break—but owners save thousands on gas and repairs over time.

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

The first of three EVs expected to debut later in 2025 has been spied prowling the public streets surrounding the Nurburgring ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

There's a simple reason why high-end EVs have failed to spark the imaginations of auto buyers. To remedy this, manufacturers ...