Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

By Ananya Mariam Rajesh (Reuters) -Total Black Friday U.S. retail sales online and in stores rose 3.4% year-over-year as shoppers snapped up merchandise the day after U.S. Thanksgiving, according to preliminary estimates by payments processor Mastercard.

Black Friday sales grew at a faster pace in the US this year, underscoring that choosy consumers are still opening up their wallets when they find the right products.

People were eager to see stores' Black Friday discounts, often comparing them to rivals' prices for similar merchandise online. Weighing on the minds of many Americans: Should prices rise in 2025 as a result of Trump's move to implement new tariffs on some U.

Sales at brick-and-mortar stores grew just 0.7 percent year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm F

Black Friday spending in U.S. retail stores was muted this year in contrast to a more robust rise online, as bargain-hungry Americans skipped stores in favor of their phones and laptops, according to data from Mastercard and other data providers.

We're tracking deals all weekend in key tech categories, and we're still seeing some of the best prices of the year on PCs, TVs, headphones, smart home, gaming gear, and much more.