Gender is only part of the story. Deckman calls Gen Z “the most diverse generation in American history.” Barely 50 percent of ...

The 17-year-old Afghan refugee was also determined to remind her fellow Gen Zs in her adopted country, Canada, that they were ...

Cruel Intentions' bosses Sara Goodman and Phoebe Fisher on adapting the story for Gen Z, the show's sex scenes and having to ...

Recently, I decided to ask Gen Z women to tell me what things, positive or negative, about older women they "just don't ...

"White noise can be a powerful sleep aid, especially for Gen Z, who are often immersed in a digital environment where silence ...

As we head into Black Friday, the message from Gen Z on customer experience is clear: they will leave brands that steal their ...

If you purchase something from our posts, we may earn a small commission.The time has come to get that Gen Z’er in your life ...

Because none of us want to make the wrong bet, I asked older adults in the BuzzFeed Community to share the purchases they'd ...

Vice President Kamala Harris won my generation, but the inroads made by Republicans killed any thoughts of Gen Z saving us ...

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.

However, as much as their tastes crave the new and zany, Gen Z is also rolling back to a classic snack flavor combo — sweet ...

Relationship experts told Newsweek about the dating trend of pursuing partners who can enhance your reputation.