Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but the good news is I have a drawer full of stationery from the last time around,” HBO chief Casey Bloys quipped onstage at the upfront.