There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the ...
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
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“A fire of intolerance”: Jaguar’s response to Elon MuskCar manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...
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