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Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs to stand out, he said.
Jaguar's New Cars May Alienate Buyers More Than Its New Brand Identity
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is special. The panel doesn't pop out; it looks to actually bend. Bodywork, even small parts, that are meant to bend repeatedly over years of use is an incredibly daring bit of design.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online
British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar's Concept Car Teaser Hints at the Brand's New Direction
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week. Even though it's the grand old age of 102, it seems like Jaguar is going through a bit of a teenage rebellion these days.
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
2d
on MSN
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
AutoGuide on MSN
19h
Jaguar's New EV Will At Least Still Have Cats On It
The leaping cat is still on the new Jaguar.It’s right there, mounted on what looks like a rocker panel with a camera hidden ...
22h
on MSN
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
News Nation on MSN
1d
Jaguar is rebranding — and people have a lot to say about it
“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...
3d
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
3d
Do you sell cars? Why Jaguar is being trolled for 'woke' Copy Nothing ad
Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...
TAG24 NEWS on MSN
7h
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
7h
Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert
The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...
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