Jaguar Rebrand Is Absolute Genius - Here’s The Reason Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ‘hallucinogenic sci-fi movie.’
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs?
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to revitalize their teams and workplaces.
Jaguar's stalled rebrand
Jaguar’s ultra-modern, electric-only and uncharacteristically offbeat rebrand has so far proved unconvincing and, for many, confusing. "The luxury car brand has conveyed an innate sense of style and class through its century-long existence,
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'Trust and reserve judgement' on rebrand, says Jaguar
Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
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Why Jaguar’s Rebrand Is (Possibly) A Stroke Of Genius
We love cars. Our love is totally inclusive ... Jaguar needs to lean into being the automotive badboy. So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
GREG GUTFELD: Jaguar rebrand has everyone talking when they aren't actually puking
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...