Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just happened on the wrong planet, at the wrong time, with the wrong message. Is there any hope left for the brand?
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...