In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Hits Daily Double delivered first-week projections for Kendrick Lamar’s sixth studio LP, GNX. According to the publication, the surprise drop is forecasted to earn 291,000 album-equivalent units, which would safely secure a No.

Where does Kendrick Lamar's viral 'mustard meme' come from and what song on his new album 'GNX' does it originate from? Here's the meme and its origins explained.