News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Max is Going to Be HBO Max Again
Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...
KCRW2h
Ramy Youssef on why ‘#1 Happy Family USA’ had to be animated; WBD puts the ‘HBO’ back in ‘HBO Max’
Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...
Observer16m
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
Stream It Or Skip It: ‘The Brutalist’ on HBO Max, in Which Adrien Brody Plays a Visionary Architect in a Toweringly Impressive Epic
One of the etymological origins of the word “brutalism” is “art brut,” or “raw art,” and there’s no argument against Brady ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Us Weekly5h
3 Underrated HBO and Max Movies to Watch This Weekend (May 16-18)
Discover 3 underrated HBO and Max movies to stream this weekend, including a drama, a sci-fi action flick and a heartfelt Liam Neeson film ...
HBO’s no good very bad rebrand
On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.