The Macy's Thanksgiving Day Parade returns to NBC on Nov. 28 and will feature new floats, high-flying balloons, and a star-studded list of performers.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

The nostalgia-fueled production has been the most-watched entertainment program in the United States for the past three years, ahead of the Oscars and the World Series.

Learn more about the Macy's Thanksgiving Day Parade, including what time to tune-in, how to watch and stream the event, who is performing and what to expect.

Tune in to catch the University of South Carolina’s Carolina Band marching in the 98th Macy’s Thanksgiving Day Parade. The band’s 375 members will march the 2-½ mile route through New York City, starting at 8:30 a.

Here's everything to know about the 98th annual Macy's Thanksgiving Day Parade, including how to watch the festive event and who is performing.

Here’s what to expect at the 98th edition of the Macy’s Thanksgiving Day Parade, including the new floats, never-before-seen balloons and performers.

The Macy's Thanksgiving Day Parade is expected to proceed regardless of rain, but many of the large character balloons won't be permitted to fly if the wind gets too aggressive.