The impact of a helmet microphone, an embarrassing loss, a historic start, a quarterback’s resurrected image and an inexplicable TD void were part of the weeken

North Carolina plummeted to the absolute rock bottom of Mack Brown's tenure with Saturday afternoon's 70-50 loss, at home, to James Madison. This after the Tar Heels (3-1) entered as 10.5-point favorites against the Sun Belt Conference school that lost its coach and a majority of its impact starters in the offseason.

James Madison tied the all-time record for most points scored against North Carolina’s football team. The Dukes scored 53 in the first half on the way to a stunningly lopsided win