Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address.