Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
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