As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

British luxury and sports car manufacturer Jaguar is currently facing backlash for its latest rebrand commercial. In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar ...