After an attempted brand makeover came in for criticism, Jaguar Land Rover now faces a new threat: its Chinese partner wants ...

Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Wokeism, a leftist movement that emerged in the United States, continues its process of destroying identities in the West.

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Though the social media backlash to Jaguar's latest commercial took the headlines by storm, the stock of the parent company rallied.

It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars won't be on UK car lots ...

The total amount to be paid in cash by Tata Motors for Jaguar Land Rover upon closing will be approximately US $2.3 billion. At closing, Ford will then contribute up to approximately US $600 ...

Jaguar, part of Tata Motors subsidiary Jaguar Land Rover, said the redesigns "preserved iconic symbols while taking a dramatic leap forward." Gary Jenkins, managing director of content agency No ...

Britain's Birmingham Post newspaper has gone out on a limb and reported that Tata Motors will be named the winning bid for Jaguar and Land Rover as soon as tomorrow – Friday, December 21st.