4 words Tim Cook uses to defend Apple's late AI start

Cook says Apple wasn't first with AI, but will be the best
Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.
The 4 words Tim Cook uses to defend Apple's late AI start
The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI launched its popular generative AI chatbot ChatGPT in late 2022 — followed by Google ( GOOGL ), Microsoft ( MSFT ), and Meta’s ( META) flurry of chatbots, custom AI chips, and AI software features — Apple stayed quiet.
This is Tim Cook’s four word defence for Apple’s late entry into the AI race
Tim Cook defends Apple’s late entry into AI, emphasizing the company's focus on quality over speed with the phrase "Not first, but best."
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Apple was not the first with AI, but it will be the best, focusing on quality over speed, claims Tim Cook
While for many in the industry it may seem that Apple has been slow, Cook remains unfazed. He highlighted that Apple has been developing AI under the label of Machine Learning for over a decade, focus
Tim Cook defends Apple coming late to AI with four words
Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!
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