Maurizio Cattelan’s viral creation, titled “Comedian,” has proven a sound investment for one collector: One of the artwork’s three “editions” smashed estimates to sell for $6.24 million at a Sotheby’s auction in New York on Wednesday.

If you thought the first price tag on Maurizio Cattelan’s viral banana duct-taped to a wall installation was obscene. This one might make you go bananas.

A cryptocurrency entrepreneur who identified himself as the buyer of a viral artwork depicting a yellow banana duct-taped to a wall said he will eat the fruit as part of a “unique artistic experience.