"Olympic" Ultra Boosts Release Next Week. Bring home the gold, silver, and bronze Ultra Boosts. By Riley Jones. Aug 11, 2016. COMMENT ...

With an authentic reissue entering Adidas's mainline catalog, this overlooked gem from the 1960s may finally get its due.

The Adidas Ultra Boost, which was introduced early last year, quickly became one of Adidas's biggest success stories in years. After a year of dominating the crossover space between running ...

The "Olympic Medal" Ultra Boosts aren't the only thing adidas has up its sleeve for the Rio games. It's been announced that adidas-sponsored athletes who win medals at the Olympics will also be ...

Adidas shoes with a bouncy "Boost" sole were credited with helping Dennis Kimetto break the marathon record in 2014, but more recently rival Nike has set the pace with its Alphafly shoes.