Steven Smith has had quite a career in innovation of styles in footwear and fashion. Spanning 38 years, Smith has been able ...

Connor and The Dad vlog and go hunting for the Yeezy Boost 350 V2 Core Black shoes. They end up going to four shoe stores to ...

Excluding Yeezy, revenues in e-commerce rose more than 25%. More broadly, Adidas has pulled back on ... have more to do with its momentum and the boost it got from what he called the “summer ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye West, in 2022 and was left with millions of dollars worth of Yeezy ...

Days after Adidas announced the split with West, court records show that the company demanded Yeezy return $75 million that had allegedly been deposited into its accounts. When Yeezy refused ...

An array of Yeezy Foam shoes on sale in Krakow, Poland. CREDIT: Jakub Porzycki/NurPhoto via Getty Images Adidas is set to receive a €100million boost after settling with Kanye West – after ...

BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.

It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...

The Yeezy line accounted for about half of Adidas’ total profits before the split, according to analysts. The sportswear company was stuck with some $1.3 billion of unsold Yeezy shoes and ...

The sale of parts of the remaining Yeezy inventory generated revenue of around 200 million euros ($215 million) in the quarter. AP Separately, Adidas saw strong growth in Greater China in the ...

Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the ...