Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the ...

Crocs has named veteran footwear designer Steven Smith as its head of creative innovation, the footwear brand announced ...

I can’t wait to see what we create together as he brings his unique creative vision to Crocs, Inc." In the last decade, Smith worked with Ye under his Adidas Yeezy line that birthed models like ...

A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike ... his unique creative vision to Crocs, Inc.” Outside of Yeezy, some of Smith’s most profound ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye West, in 2022 and was left with millions of dollars worth of Yeezy ...

Days after Adidas announced the split with West, court records show that the company demanded Yeezy return $75 million that had allegedly been deposited into its accounts. When Yeezy refused ...

Adidas is winding down its affiliation with Ye on two fronts — legally and in terms of its dwindling Yeezy inventory. Wholesale in Q3 grew 13% year over year on a currency-neutral basis ...

Steven Smith has had quite a career in innovation of styles in footwear and fashion. Spanning 38 years, Smith has been able ...