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Lego unveils new SMART brick at CES 2026. Here's where to purchase

Lego is looking to bring your creations to life. On Monday, Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show (CES) 2026 in Las Vegas ...
MassLive

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...
Forbes

Building Confidence And Creativity At LEGO’s She Built That NYC Event

Forbes contributors publish independent expert analyses and insights. Writer by day, Comic by night, who aims to inform, inspire, and amuse. Jennifer Zhang, Dr. Jackie Faherty, Suni Lee and H.E.R.
Wired

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
CNN

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...
The Verge

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. On March 1st, 2026, The Lego Group will ...