Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

The typical business today generates more data than ever. It also has access to more powerful AI and machine learning tools than ever. Collectively, these trends explain why augmented analytics has ...

Customers appreciate suggestions for products and a personalized shopping experience. Examples are, Amazon offers book recommendations that are based on purchases you’ve made in the past, or Netflix ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Small businesses use SWOT analysis to examine the strengths and weaknesses of their businesses, and to identify potential opportunities and threats. Uncovering these factors can help you focus on ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The home insurance industry was already ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...