The IAB Technology Laboratory today released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing ...

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry ...

What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...

Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that ...