ASICS has been pushing performance for more than 75 years. From their earliest days making athletic and basketball shoes to the first use of GEL in 1986, the brand’s approach has always been guided by ...

On the heels of an impressive 2023, ASICS is readying for a solid 2024, revealing its GEL-QUANTUM KINETIC sneaker in three new colorways. The silhouette known for its layered upper – made of a crafty ...

The Los Angeles-based fashion label Airei has joined forces with Asics once again for another DIY-styled sneaker project. After releasing an all-black Gel-Quantum Kinetic collab in February, the duo ...

ASICS SportStyle is celebrating a decade of GEL with the return of a sleeper hit: the GEL-QUANTUM 360 I. Originally launched in 2015 as a high-performance running shoe, the silhouette quickly crossed ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.

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Asics' new Gel-Kinetic SP model dips its toes into both categories, playing off the hybrid footwear trend that's emerged in ...