Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the ...

Facebook hasn’t said much about Atlas since buying it a year ago, but it has been making incremental tweaks to the product. On Wednesday it took a bigger step, launching a creative partner program ...

Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. There's no mention of the other reason some observers have suggested was ...