Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...