CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - and its most lucrative fraud vector.

Multiple CTV Apps Developed by industry leader Castify.ai, shine as top publishers for CTV programmatic advertising in various global regions. Castify.ai's success stems from its dedication to ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to ...

LONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Top Grossing Connected ...

London, UK, Oct. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through ...

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August ...