In 2025, one fashion movement is stealing the spotlight in China — Guochao (国潮), often translated as “national trend” or “new Chinese style.” It’s more than just a fashion aesthetic; it’s a cultural ...
The Chosun Ilbo on MSN
Chinese brands redefine 'C style' in South Korea's lifestyle markets
Around 1 p.m. on the 10th, at the bubble tea shop ‘ChaPanda’ in Hongdae Street, Mapo-gu, Seoul. Two women in their 20s and ...
Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.
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