Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

Think about the colors of the world around you—the blue of a cloudless sky, the green of a new leaf, the blazing red of a tulip’s petals. We see these colors because of the way our eyes work. But what ...

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when ...