Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

The world runs on data, and businesses increasingly rely on it. However, traditional data sourcing methods often present challenges related to diversity, transparency, privacy, and cost. This article ...

Starting next month, Mozilla will require Firefox extension developers to disclose whether their add-ons collect or share user data with third parties. The devs will be required to disclose any new ...