Earlier this morning, Amazon has unveiled a terrific deal on the very popular Dyson Supersonic hair dryer as part of its Prime Day event. This marks one of the very first time the high-end styling tool has ever been discounted – which is probably a truly historic moment for beauty enthusiasts.

Right now you can get the Dyson Supersonic hair dryer—our editors' pick for the best luxury hair dryer—for 23% off at Amazon.

Reviewers said they actually like blow-drying their hair now. “I have naturally curly hair and this by far is the best hair dryer I have ever used,” one customer wrote. “Smoothes all my flyaway hair strands when I blow it straight and drys my hair in half the time.”