Add Yahoo as a preferred source to see more of our stories on Google. Walt Disney company logo is displayed on the floor of the New York Stock Exchange The Walt Disney Company is overhauling its ...

At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as ...

Disney, at its advertising upfront in London, touted 4,000 brands that have been marketed across the Disney+ platform since it launched an ad-supported tier across Europe, Middle East and Africa (EMEA ...

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IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory ...

The Walt Disney Company has created "a new enterprise marketing and brand organization" and named Asad Ayaz as its first-ever chief marketing and brand officer, overseeing Disney Entertainment, Disney ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Jennifer Creegan spent two decades at Microsoft and led Xbox strategy before Disney created a role for her. Disney filled a job that did not exist a year ago. Jennifer Creegan becomes the company’s ...

Add Yahoo as a preferred source to see more of our stories on Google. When it came to opening a sequel to a classic animated movie, Disney didn't rest on their laurels in selling Moana 2. There was ...

Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...

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Viant Technology Inc. today announced an expanded agreement with Disney Advertising focused on making premium CTV, video and display inventory addressable and biddable for advertisers. This new ...