Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
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Varsity Spirit & Scripps Sports bringing professional cheer to national television
Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...
ESPN is taking some unfortunate heat on social media for its "Monday Night Football" cheerleading spotlight. The San Francisco 49ers hosted the Detroit Lions on Monday Night Football this week. The ...
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Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
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