Procedural memory is a form of long-term memory that enables people to learn and execute tasks. It has been described as a kind of implicit memory: Unlike when a person recalls facts or images, ...

We examine the applicability of Anderson's (1982) procedural learning framework to consumer decision making within the context of how marketing communications influence people's procedural knowledge ...

Productive failure has shown positive effects on conceptual and transfer measures, but no clear effects on procedural measures. It is therefore an open question whether, and to what extent, productive ...

Memorization can get a bad rap in education debates, conjuring images of mindless repetition or a “drill and kill” pedagogy. After all, why memorize something when we can look it up on our phone? But ...

In our November issue, Nishikant Sonwalkar opened a discussion of pedagogical learning styles with a feature article, “Changing the Interface of Education with Revolutionary Learning Technologies.” ...