Argument and persuasion are diametrically opposite ways of reasoning. Argument aims at discernment of truth, while for persuasion, winning is the ultimate goal. Subjective reasoning leads to ...

Logical people are typically less biased. It makes sense semantically, but I’m also referring to the research. Studies show that participants who score higher on measures of logical reasoning or who ...

To persuade you, people often try to use logical fallacies (Credit: Javier Hirschfeld) When people are trying to persuade you, they sometimes reach for underhand tricks like the 'appeal to ignorance' ...

The biggest lie those who create and spread misinformation perpetrate is that they want you to think for yourself. They warn their target audience not to be "sheep" and not to let themselves be told ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

Discover the base rate fallacy's impact on investing decisions. Learn how overlooking this cognitive bias can lead to financial misjudgments and market misconceptions.