Fujifilm's been trying to take on its rivals by offering larger sensors for better quality pictures, but its latest system takes the cake. The new GFX 50S is the first to use the company's new G ...

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

Those who believe that the camera market has run out of tricks against the onslaught of smartphones may have been proven wrong by Fujifilm's latest announcement. At Photokina, the camera maker ...

Rumors about a Fujifilm medium format digital camera have been around for years, but today it became a reality with the announcement of the GFS 50S and a plan to release six lenses for the medium ...

Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

The size isn’t the only thing that’s shrunk: the cost has also been reduced The size isn’t the only thing that’s shrunk: the cost has also been reduced At a Photokina that’s set to be dominated by ...

VALHALLA, N.Y., September 11, 2025--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm. Clearly ...

While AI was once again by far the biggest story of 2025 (just as it was in 2024 and will likely be in 2026), we ...

After a few years out, the X-E series staged a big comeback with the Fujifilm X-E5. Taking the beloved compact, ...