Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

Around two-thirds of returning brands increased their ad investment, and 37 new brands joined the NBA Christmas lineup for ...

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging ...

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...

Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...