With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...