In its basic form, the Social Graph consists only of people (nodes) and the connections between them (edges). Typically, the connection between nodes is mutual: both must agree to be linked. The ...

This is the era of the interest graph–the expansion and contraction of social networks around common interests and events. Interest graphs represent a potential goldmine for brands seeking insight and ...

Discover how simple interest benefits borrowers in car loans and consumer purchases, and learn why it might not be ideal for ...