Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

It is the question thousands of holidaymakers ask themselves every day: Should I book a hotel break direct or through an agent? Powerful operators such as booking.com and hotels.com are hard to ignore ...

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

In 75 percent of hotel rate searches, at least one online travel agency (OTA) displays a lower price than the hotel’s own website, according to the H1 World Parity Monitor 2025 by 123Compare.me. The ...