Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Over the past years, influencers have become one of the top choices for ...

Bioré Skincare apologised over the weekend for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived. A recent ad campaign video for beauty ...

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week.

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of ...

William Gasner is the CMO at Stack Influence, a micro-influencer marketing platform connecting eCommerce brands to creators at scale. In the 1970s at the Tokyo Institute of Technology, a roboticist ...

Are you a print subscriber? Activate your account. By Tim Nudd - 13 min 49 sec ago By Ad Age Staff - 54 min 56 sec ago By Erika Wheless - 3 hours 13 min ago By Adam Bai - 4 hours 13 min ago By Andrew ...

The First Descendant is facing fan backlash over a marketing campaign featuring AI influencers. Critics have called the ads uncanny and pointless, arguing that they'll do more harm than good to The ...

A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth ...

More than a third of ads posted by social media influencers did not disclose that they had been paid to promote the product, an investigation by a watchdog suggests. The Advertising Standards ...