If you love TikTok and clean beauty, this upcoming launch is definitely for you. Addison Rae Easterling is launching Item Beauty, her own beauty brand. Although Easterling has vaguely posted about it ...

There were countless lip oil launches that came in hot throughout the warmer months this year. And while many buzzy brands released their own version of the juicy lip treat (including Fenty Beauty, ...

We may receive a portion of sales if you purchase a product through a link in this article. If you’re looking to up your TikTok beauty game, I have just the thing for you: Addison Rae’s Item Beauty ...

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Although Addison Rae is known best for her TikTok videos, she’s about to add beauty brand creator to her growing list of accomplishments. Item Beauty, the brainchild from the social media star and ...

Add Yahoo as a preferred source to see more of our stories on Google. Prior to the launch, the social media star posted a carousel of images on Instagram, where she posed in a Sephora store to ...