After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae Young has now officially signed with Jordan Brand.

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the desire to be great,” said Young. Young will headline

On Friday morning, Jordan Brand announced the signing of NBA All-Star Trae Young. Jordan Brand said in the press release, the Atlanta Hawks' dynamic point guard embodies the pursuit of greatness with his relentless work ethic and competitive drive.

Atlanta Hawks star Trae Young is joining Jordan Brand, he announced on Friday. The 26-year-old had been with Adidas since he was selected in the 2018 NBA Draft. Young has been wearing Jordans throughout the earlier portion of this season, signaling a change in his branding could be coming.

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel invincible and like you can take on the world. As a kid, I always puffed out my chest a bit more when I had my Jordans on."

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in newness? The Air Jordan empire is responsible for many of the industry’s most iconic designs, but this can be both a blessing and a curse.

Trae Young has officially ended his sneaker free agency, and the Atlanta Hawks point guard has decided to sign with Jordan Brand. After spending most of his career as a part of Adidas, Young has now found his brand of the future,

The Jordan brand, best known by their Jumpman logo, announced today the signing of Atlanta Hawks Point Guard Trae Young.